190 Strand

This project is a luxurious development of suites, apartments and penthouses within London’s theatre, shopping and cultural heartland.

The development includes five linked blocks of private residential accommodation over a shared basement varying with the slope of the site from four levels at the Strand, to two levels at the southern end. The basement accommodates car parking and other amenities such as a leisure complex with gym and swimming pool and a private cinema. An additional separate block provides affordable housing.

Key Engineering & Challenges

Extensive use of a DFMA component construction was chosen to realise benefits such as a sustainable, low-waste approach, along with a reduced construction programme and improved site health and safety. A secant pile wall in conjunction with a raft foundation forms the basement box.  All elements of the structural frame are formed of precast concrete, utilizing LO’R’s patented products.

Key Innovations

RBG developed a colour-coded 3D graphical documentation model to assist LO’R with the component production workflow. This streamlined procurement, manufacture and erection processes thereby saving time and improving quality control for both on and off site activities.

Project Value:
£60 million
Year Completed:


Building Metrics:
Total Area: 40,000m2
Levels: 9, plus four-level basement
RBG Client:
St Edward Homes Ltd

Primary Contractor:

Grid Architects

Robert Bird Group Services:

Structural &

Civil Engineering

Additional Information

Additional information is available for you to view regarding services and sectors RBG provide.


Robert Bird Group provide outstanding innovative and buildable structural design solutions in all sectors across the globe.


Robert Bird Group’s Civil Engineers provide engineering design services from concept and planning through detailed design on to construction and maintenance, with the potential for ongoing management and advice for the operating life of a project.


Residential developments define the modern city – where and how we live drives urban spread, social cohesion, and plays a huge part in quality of life, for all of us.


The relationship between people and their work place has been transformed by the development of digital technologies. But, despite these technologies liberating many to work remotely, it is the physical and social collaboration between individuals and teams that’s at the heart of the creative, knowledge sharing.

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