Perfume Factory


The Perfume Factory is a large private rental sector development in North Acton, in a mixed industrial and residential area. The development will deliver 480 homes distributed across a 34-storey tower, a 19-storey tower and two 10-storey buildings. Extensive communal amenities both internally and externally include dedicated child-play space and roof terraces. The development will be built using volumetric modular technology, off-site fabricating the 480 apartment units into approximately 1200 modules, reducing the construction programme by at least 6 months, compared to traditional construction.

Key Technical Challenges
Key technical challenges include using modular construction techniques on one of the tallest modular towers in the UK.

RBG technical solutions include:

  • A concrete transfer deck at first floor of variable thickness between 0.5m to 1.2m where the modules will be sitting
  • A concrete core to provide stability for the two tallest buildings and vertical bracing to provide stability to the two low-rise structures
  • In plane bracing in order to provide adequate stiffness to the modular floor assembly
  • A piled foundation with piles of 900m diameter up to 50 metres deep under the tallest tower
  • Axial shortening considerations to evaluate the long and short term differential shortening between core and the adjacent steel posts of the modular units
  • Study of the dynamic response of the building under wind forces (particularly critical for a light-weight highrise building
  • Integration of amenity areas within the modular design

Building Metrics:
480 Apartments
Height: 125m
Site Area: 4500m2

Essential Living
Darling Associates
Robert Bird Group Services:
Structural Engineering
Civil Engineering
Geotechnical Engineering

Additional Information

Additional information is available for you to view regarding services and sectors RBG provide.


Robert Bird Group provide outstanding innovative and buildable structural design solutions in all sectors across the globe.


Robert Bird Group’s Civil Engineers provide engineering design services from concept and planning through detailed design on to construction and maintenance, with the potential for ongoing management and advice for the operating life of a project.


For more than 30 years, Robert Bird Group has earned one of the finest reputations across the globe for providing Construction Engineering services that allow our clients to see their visions become reality.

Residential + Retirement

Residential developments define the modern city – where and how we live drives urban spread, social cohesion, and plays a huge part in quality of life, for all of us.

Related Projects

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search