Joining Robert Bird Group in 2022, Ayla assumed the role of Brand and Communications Manager for Australia, New Zealand and Asia, bringing a diverse background of experience to the team. With expertise spanning multiple industries, Ayla excels in crafting compelling narratives and strategic campaigns tailored to resonate with global audiences. Her strong educational foundation in marketing and psychology provides her with a unique blend of analytical thinking and creative insight.

As a key member of a global team, Ayla works closely with colleagues from different backgrounds to ensure alignment between marketing efforts and business objectives, developing strategies that enhance brand visibility and engagement across various channels.