Rachel joined Robert Bird Group in early 2016, immersing herself in the intricacies of the construction industry while supporting the UK Structural and Construction Engineering Teams. Her innate talent for marketing quickly became evident, propelling her to join the UK Marketing Team. Here, she not only lent her expertise to coordinating and bolstering UK and Global Marketing & Branding efforts but also played a pivotal role in crafting compelling bids for the UK office.

Within a year, Rachel assumed the lead of the Western Marketing Team, overseeing operations across Europe, the Middle East, and the USA. Amidst these responsibilities, she dedicated herself to her professional growth, pursuing and successfully completing her qualifications with the Oxford College of Marketing.

Presently, as the Brand and Communications Manager for RBG’s AECA (Americas, Europe + Central Asia) and AMEP (Africa, Middle East and Pakistan) divisions, Rachel stands as a beacon of brand integrity. Collaborating closely with her counterparts in ANZ + Asia and on a global scale, she ensures RBG maintains its distinct brand identity. Her role involves meticulous reviews of social media strategies and the creation of impactful internal and external communications, all aimed at perpetuating RBG’s brand essence at every touchpoint.